AI Agents Are Transforming E-Commerce: Who Will Be the Biggest Winner Among Meta, Shopify, and Amazon?
TradingKey - In the past, consumers typically had to visit Amazon or brand websites to search for products, compare prices, read reviews, and complete payments. Today, AI agents can first understand user needs, then proactively search for products, compare options, and even complete checkout and follow-up tasks. As a result, e-commerce may see a shift in entry points.